€0–€300+
Apps
Subscriptions for reviews, loyalty, delivery, returns, and automation.
Reviewed August 8, 2026
Shopify: plans and real cost
Compare the subscription, payment fees, and additional costs behind a realistic monthly Shopify budget.
Store budgetexample · Grow
Monthly total€608
2.43% of salesSubscription€79
Apps€70
Payments€420
The subscription is only one budget line. Payment processing and apps often affect the total more.
All major plans in one table
The green column is the most balanced choice for a small team. On mobile, scroll the table horizontally.
| Parameter | Basic | GrowRecommended | Advanced | Plus |
|---|---|---|---|---|
| Annual-billing price | €27/month | €79/month | €289/month | from €2,100/month |
| Monthly billing | €36/month | €105/month | €384/month | custom terms |
| Third-party provider fee | 2% | 1% | 0.6% | from 0.2% |
| Staff accounts | — | up to 5 | up to 15 | unlimited |
| Reports | 200+ and custom analytics | 200+ and custom analytics | advanced and custom | enterprise analytics |
| International selling | Shopify Markets | Shopify Markets | regional customization | advanced markets |
| Core capabilities | store, checkout, products | team and lower card rates | live shipping and APIs | B2B and custom checkout |
Figures use an indicative EUR locale. Shopify Payments, card rates, and individual features vary by country. “—” means no additional staff accounts; partners may still be invited as collaborators.
Subscription price and a realistic working estimate
The total monthly estimate includes a typical set of apps and services, but not variable payment processing, which depends on sales and order volume.
Plan
Basic
€27
per month · annual billing
For a founder and a new full-featured Shopify store.
- Online store and POS Lite
- Unlimited products
- Shopify Markets
- Indicative card rate from 2.1% + €0.30
Indicative total cost€65–€130/month
Balanced
Grow
€79
per month · annual billing
For a small team with consistent online sales.
- Up to 5 staff accounts
- Indicative card rate from 1.8% + €0.30
- Full data API access
- Everything in Basic
Indicative total cost€150–€320/month
Plan
Advanced
€289
per month · annual billing
For a higher-volume store selling across several markets.
- Up to 15 staff accounts
- Indicative card rate from 1.6% + €0.30
- Live third-party shipping rates
- Regional store configuration
Indicative total cost€480–€1,100/month
Plan
Plus
from €2,100
per month · custom terms
For enterprise, B2B, and complex international organizations.
- Full checkout customization
- Unlimited staff accounts
- B2B catalogs
- Priority support
Indicative total costfrom €2,800/month
Which Shopify plan fits your store?
Adjust store inputs. The recommendation considers your team, sales, order volume, and required capabilities, then shows an indicative monthly cost.
Your inputs
Store economics
Additional costs
These lines often sit outside pricing cards even though they define the real cost of ownership.
€0–€400
Themes
A one-time premium theme purchase or the cost of purposeful customization.
usually 1.3–3.2%
Payment fees
The card rate, fixed order fee, and possible third-party provider fee.
€12–€30/year
Domain
A custom domain is paid separately through Shopify or an external registrar.
€0–€50+
Team mailboxes and marketing sends above the included allowance.
business-specific
Shipping
Labels, 3PL, packaging, returns, and carrier surcharges.
A complete monthly store budget
A Grow store with €25,000 in monthly sales and 600 orders. Payment processing is an estimate, not an individual offer.
Example month
€608
about 2.43% of sales
Platform€79
Apps€70
Domain€2
Email€12
Payments€420
Other€25
PlatformAppsPayments
Platform · €79Apps · €70Domain · €2Email · €12Payments · €420Other · €25
Which plan to choose
Start with the lowest plan that covers today's requirements and upgrade when a measurable economic trigger justifies it, not simply in anticipation of growth.
Basic
First Shopify store
One or two operators, a straightforward workflow, and launch speed as the priority.
Grow
Growing team
Consistent sales, several staff members, and payment-rate savings that justify the plan difference.
Advanced
International brand
Higher volume, localized markets, live carrier rates, and deeper reporting.
Plus
Enterprise and B2B
Complex checkout, corporate processes, B2B catalogs, and priority service requirements.
Need a quick decision check?
Complete the calculator above, then compare its result with current Shopify rates for the country where the business is registered.
Check Shopify pricingOfficial platform link. Affiliate tracking is not configured for this link.
Questions about Shopify pricing
The most important points about subscriptions, transaction fees, and moving between plans.
Which Shopify plan is best for a new store?
Basic is usually enough for a first full-featured store. Move to Grow when more staff access is required or lower payment rates begin to offset the subscription difference.
Are €27, €79, and €289 charged every month?
They are indicative effective monthly prices for annual billing, where the annual amount is normally paid in advance. Monthly billing uses higher rates. Always check the checkout shown for your account and country.
Does Shopify charge a fee on every sale?
The payment provider charges for processing. When Shopify Payments is used, Shopify's additional transaction fee normally does not apply; with an external provider, it depends on the plan.
Can I start with Basic and upgrade later?
Yes. You can change plans in the Shopify admin, so there is no reason to prepay for capabilities that the store does not yet use.
How much do Shopify apps cost?
There are free apps and subscriptions ranging from a few euros to hundreds per month. A small working store often spends €30–€100, while a complex stack can exceed €300.
Is a domain included in the subscription?
Hosting and SSL are included, but a custom domain name is billed separately. You can buy it through Shopify or an external registrar.
Does a high-volume store need Shopify Plus?
Not always. Advanced covers many high-volume scenarios. Plus becomes rational when the business needs deeper checkout customization, B2B, many staff accounts, or enterprise processes.
Prices and terms change. We record the review date and recommend checking the final account checkout before subscribing.