Economy
Minimum setup for validating an idea
- Shopify with a free theme
- Marketing: €105 / month
- Catalog: 100 products
How much does it cost to launch a Shopify store?
Estimate the cost of launching and operating a Shopify store for its first year based on your catalog and market.
Scenario estimatebased on fixed assumptionsLocal scenarios15 markets and nine currenciesVisible limitationstaxes and negotiated rates are separate
Estimate inputs
Estimate platform ShopifyThis calculator estimates Shopify costs only.
The estimate uses transparent assumption ranges. Verify taxes, exchange rates, and account-specific Shopify terms separately.
Shopify launch cost
€1,012 – €1,670Estimated one-time costsMonthly Shopify costs
€421 – €839 / monthFixed and variable modelled costsOne consistent assumption modelThis is an estimate, not an offer or financial advice;
verify current Shopify and service pricing before paying.
Shopify scenario summary
One-time costs€1,012 – €1,670
Fixed monthly costs€390 – €761 / month
Variable monthly costs€31 – €78 / month
First month, including launch€1,433 – €2,509
12-month scenario€6,060 – €11,740
Costs are separated by type
One-time, fixed, and volume-dependent ranges are shown separately; taxes are not included.
Estimated monthly cost breakdown
€421 –
€839/ month
- Shopify plan€29 – €798%
- Domain€1 – €20%
- Theme and design€00%
- Apps€50 – €33030%
- Email marketing€10 – €505%
- Marketing€30048%
- Payments€23 – €486%
- Shipping€8 – €303%
- Model total€421 – €839100%
Included in the estimate
- Shopify plan and related fees
- Apps and email services
- Payment processing fees
- Domain and core infrastructure
- Marketing and customer acquisition
✓ Taxes are excluded because they depend on jurisdiction and business structure.
Ready-made Shopify scenarios
Balanced
Best balance of cost and capability
- Shopify with premium theme
- Marketing: €300 / month
- Catalog: 100 products
Growth
A broader stack for automation and scale
- Shopify with custom design
- Marketing: €1,000 / month
- Catalog: 100 products
Shopify setup
for your budget
The setup matches your inputs
and the model assumptions.
Platform
ShopifyBasic€29 – €79 / month
Theme
Dawn€0Apps
€50 – €330 / monthPayments
€23 – €48 / monthdepends on sales volumeCheck current Shopify terms Official platform link. Affiliate tracking is not configured for this link.
How the cost model works
Fixed assumptions
The model uses defined ranges for Shopify plans, themes, apps, and services.
Scenarios from your inputs
Options reflect the selected country, currency, and catalog size but do not replace an individual quote.
What is excluded
Taxes, exchange-rate changes, special pricing, and negotiated offers are calculated separately.
A transparent range
The range reflects different configurations. It is guidance, not financial advice.